The first National Wine Tourism Awards from France

Last week the French minister of tourism presented the first ‘Prix National de l’Oenotourisme’ – wine tourism awards in four different categories and I’m delighted to say that all of them are already included in Wine Travel Guides! There were 260 entrants in all and I would love to get hold of that list. In the meantime, the winners are as follows:

The winners receive a plaque and also – apparently – public relations help with promoting the award. (Needless to say no-one has yet officially contacted Wine Travel Guides about these awards).

Source des Caudalies

As these were the first ever awards, the wine tourism council decided to mention four family wine producers they consider to be pioneers in wine tourism. These producers will also help on the council, which was only formed last year.

These last four recognitions demonstrate to me quite simply the public relations power of certain wine families in France. I will say no more except that there are other pioneers that could have been selected – let’s hope they will enter next year’s competition and receive just recompense.

The only other similar awards that I know of in Europe are the Great Wine Capitals Awards and these of course only cover one city/wine region per country so, in France that’s Bordeaux.

I do hope these awards encourage more French wine producers to fully embrace the potential of wine tourism. The next task of France’s wine tourism council is to create a new seal of approval awarded to those who fulfil certain designated standards of wine tourism. Applications are being called for now.

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One Response to The first National Wine Tourism Awards from France

  1. You’d be interested in knowing that several Bordeaux properties were nominatees in this contest, all of them having received a Best Of Wine Tourism awards in the past years:
    Château Franc Mayne
    Château Cablanc
    Planète Bordeaux
    Congratulations!

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